LeadDec Privacy Policy

Welcome to LeadDec! Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

We collect various types of information in connection with the services we provide, including:

Personal Information: Such as your name, email address, phone number, and billing information.

Usage Data: Information about how you use our services, including your IP address, browser type, access times, and pages viewed.

Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect information about your interactions with our service.

1.4 Children’s Data

LeadDec is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child under 18 has provided personal information, we will take steps to delete it. If you believe a child has provided us with personal data, please contact us at [email protected].

2. How We Use Your Information

We use the information we collect in the following ways:

To provide, maintain, and improve our services. To process transactions and send you related information, including purchase confirmations and invoices. To send you technical notices, updates, security alerts, and support messages. To communicate with you about products, services, and promotions. To monitor and analyze usage and activities to improve our services.

2.1 Automated Decision-Making & Profiling

We may use automated tools to analyse user interactions with our platform to improve our services and marketing. Examples include:

- Lead Engagement Tracking: Analysing user interactions to recommend follow-ups within our CRM system.

- Marketing Automation: Sending tailored emails based on browsing history & past interactions.

- Ad Targeting: Using data to personalise ads on platforms such as Facebook & Google.

You have the right to object to automated processing that affects your legal rights. To do so, contact us at

[email protected].

3. Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

Contractual Necessity: To perform our contract with you or to take steps at your request before entering into a contract.Legitimate Interests: To pursue our legitimate interests, provided your interests and fundamental rights do not override those interests.Consent: Where you have given consent to the processing of your personal data for specific purposes. Legal Obligations: To comply with our legal obligations.

4. Sharing Your Information

We may share your information with third parties in the following situations:

With service providers who need access to such information to carry out work on our behalf.If required by law or in response to a legal request. To protect the rights, property, or safety of LeadDec, our users, or others.

5. Third-Party Service Providers

To provide our services effectively, we may share your data with third-party service providers who process data on our behalf, including:

- Payment Processors (e.g., Stripe, PayPal) – For secure transactions.

- Customer Relationship Management (CRM) Tools (e.g., GoHighLevel) – For managing client interactions.

- Analytics Providers (e.g., Google Analytics, Meta Pixel) – For tracking website performance & marketing effectiveness.

- Email & Communication Platforms (e.g., MailGun, Twilio) – For marketing emails & customer support.

We ensure all third parties adhere to strict data protection standards and only process data in compliance with UK GDPR.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure.

6. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. If we transfer your data internationally, we will ensure it is protected by appropriate safeguards.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements. The criteria used to determine retention periods include:

- Account Data: Retained for the duration of your account’s activity and up to 12 months after closure, unless a longer retention period is required by law.

- Transaction Data: Retained for at least 6 years to comply with financial and tax regulations.

- Marketing & Communications Data: Retained until you withdraw your consent or opt out.

- Technical & Usage Data: Retained for up to 24 months for analytics and service improvements.

Once data is no longer required, we securely delete or anonymise it.

7. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

The right to access the personal data we hold about you.The right to request that we correct or delete your personal data.The right to object to the processing of your personal data.The right to restrict our use of your personal data.The right to data portability.The right to withdraw your consent to our processing of your personal data.

8. Complaints & Regulatory Authority

If you have concerns about how we handle your personal data, please contact us at

[email protected]

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we are not handling your data lawfully. You can contact the ICO at:

- Website: https://ico.org.uk/make-a-complaint/

- Phone: 0303 123 1113

- Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email:

[email protected]

Address:

NONIA HOUSE

CARDIFF ROAD

NANTGARW

CF15 7SR