LeadDec is closing to new members

LeadDec is closing to new members

December 31, 20252 min read

Yep, not something I ever thought I’d write

And if you know me at all, you’ll know this wasn’t an easy decision

I hate losing

I hate shutting things down

I’m one of the worst losers possible 😆

But this isn’t a failure

It’s a focus decision

Let me explain

This feels very similar to when we ran the studio

At one point, we had too much going on

Too many plates spinning

Too many directions

Right now, FitPro Lead Gen and the FitPro Incubator are growing fast

We’re bringing new staff in regularly

We’ve set some big, very intentional targets for 2026

And the truth is this

LeadDec, as a standalone product, no longer fits that plan 😬

So here’s exactly what’s happening

LeadDec is closing to NEW members

No new sign ups moving forward

Instead, LeadDec is folding fully into the FitPro Incubator

Same core tech

Same systems

But delivered with far better structure, coaching, accountability and outcomes

And honestly, this is the part I’m excited about

Because when we listened to LeadDec clients, the feedback was clear

They didn’t just want tools

They wanted guidance

They wanted context

They wanted to know what to build, when to build it, and why

So that’s what we’ve done

For existing clients, the biggest upgrades coming are

A brand new app

A proper community

Clear courses and step by step paths

Better support

And far better results 💷

No more logging into a platform and wondering what to do next

Everything now sits inside a system that actually forces progress

Which brings me back to the email I sent earlier

The FitPro Incubator is no longer just coaching

It’s the home for everything

Strategy

Systems

Lead generation

Ads

Sales

Retention

And now, the full LeadDec engine too

If you’re already a LeadDec client, nothing breaks

You just get more support, more clarity and better outcomes

If you’ve been on the fence, or you’ve felt like you needed more than just software

This is your moment to step into the Incubator properly >> https://fitproincubator.com/

Have a look at the FitPro Incubator >> https://fitproincubator.com/

See how everything now fits together in one place

And if you’re unsure, just reply to this email

I’ll talk it through with you honestly and tell you if it’s right for you or not

Let’s build this properly, with focus

https://fitproincubator.com/

You got this 💪

David

Ps… all future emails will also be coming from the FitPro Incubator

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